COMPANY PROFILE
ID Realty is an emerging market leader of premium luxury real estate that is spearheaded by a dedicated team of passionate property professionals who understand our clients’ needs and wants. The confidence to launch our own agency was purely driven by the success of our engagement in the off-plan developments involving the developers of Sibaya’s Ocean Dune, Pebble Beach and Gold Coast Estate.
About the team
We are a small yet dynamic team that has been handpicked, proven and benchmarked as some of the best in the business. For years, we’ve respectively been building a wealth of knowledge and experience in the luxury property market, leading us to combine our strengths and create new opportunities by pursuing our passion in the finest executive real estate in Durban; this is where we work, get inspired and excel – although we’re locally focused, we’re globally aware. As marketing experts with a proven track record, we have obtained record sales in all the projects we’ve been involved in, we guarantee that we’ll deliver the richest results and are proud to boast that we’ve successfully hit a rate of 85-95% sell out in all developments during the past five years within a four to six week period.
Pamela Naidu
Director – Sales & Marketing
Barbara Gibson
Principal / MRPE
Yugeshni Naidu
Intern Agent
James Timcke
Intern Agent
Jeremy Bentham
Intern Agent
Pooja Ramnarayan
Administration & Reception
OUR SCOPE
We specialise in the city’s finest coastal, luxury, executive and upmarket real estate and offer residential sales, rentals, holiday letting, and off-plan development sales. We have experience in the North Coast, Zimbali, Umhlanga and surrounding areas; however, we are equipped to take on any area in Durban.

We offer a vast array of products and services to accommodate your realty needs. Whether you’re looking to buy, sell or lease a dream family home to a luxury vacation apartment, we not only have the sales and rental knowledge to help you make informed decisions, we also have access to a number of time-saving tools. These can either assist you in narrowing down the properties best suited for you from our growing portfolio or accurately target and confidently pitch your property to the ideal prospective buyer.
OUR MISSION
Our mission is to become the market leader in luxury real estate services, to progress to the forefront of property marketing, and to provide innovative client-centric solutions. Our vision is to provide the most professional real estate services with in-depth market knowledge; conduct ethical business practice; portray integrity, consistency and creativity; and build long-lasting relationships whilst taking our agency to the absolute next level by trailblazing Durban’s luxury property market.

Our goals are to provide personal and professional service by holding ourselves accountable and committing to our core values of exceptional service, building relationships, open communication, work ethics, accountability and teamwork.
Our Values
Our values are grounded in our work ethic, which comprises of integrity, professionalism and expertise. Our agents will always strive to advise you with informative and honest market information in order to ensure you are in the best position to make carefully considered decisions. Whether you’re buying or selling, we make every attempt to provide a high level of personalised service to our clients. Good information leads to better decisions, and better decisions lead to greater results; ID Realty is devoted to servicing our clients’ real estate needs by providing expert advice. We are focused on customer satisfaction and believe that our discerning client base deserves a personalised and highly tailored service; we are committed to offering this in order to sustain long-term relationships.

Our in-depth knowledge, focus and eye for opportunity is what sets us apart. For the love of indulging in leisurely lifestyle, breathtaking vistas, stunning views, exquisite design, magnificent architecture, upmarket finishes and classy trends; our eagle-eyed associates have singled-out the finest choices in luxury real estate just for you.